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The limited run of golden yellow coolers, drinking vessels, and camp blankets is only available this spring and summer.
No brand really does ice retention to the same degree as YETI. In fact, the company has dunked so hard on the industry that “YETI” has become largely synonymous with “cooler.”
Campsite, job site, or tailgate, YETI coolers and drinkware bear the consumer seal of approval. Durability and performance are mostly to thank for the brand’s proliferation, sure. But the brand’s curb appeal is iconic — you know a YETI product when you see one.
The new Alpine Yellow collection is a nod to YETI’s mountaineering ambassadors like Conrad Anker, “the bold beacons of the Alps.” As Anker says, “What makes yellow stand out in the mountains is the absence of it.”
YETI’s full catalog of products is now available in limited-edition Alpine Yellow. Check out the brand’s website to see more and place an order.
