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Level Six was formed during a winter training camp in Costa Rica by two Canadian World Cup paddlers who were frustrated with the lack of a unified culture around paddlesports and unsatisfied with the designs on the market at that time. The foundation of Level Six grew from bold design ideas that made sense without compromising quality, function and style from those two relatively immature paddlers. They felt the current industry leaders were not embracing the river culture that was forming, and realized paddlers needed a brand to believe in.
What began from selling board shorts and simple paddling gear from the back of a van at local river events, Level Six has grown over the last 25 years, gaining shelf space at local and then national and international retailers. Over these years the brand has evolved into a river culture movement and, as new ways to experience the water evolved, it has become known as a key brand for experiencing life on the water.
As Level Six matured and grew, so did our understanding of our impact as a global company on the community that we belong to. Commitment to our ethics and values has led Level Six to create a respectful, inclusive and supportive culture both internal to our company and across the watersports community. We operate through a positive model of social and environmental responsibility and undertake commitments to support these values.
On the environmental front, we have committed 1% of our sales toward Watershed Conservation, while also mitigating our environmental impact by increasingly using recycled materials in our products and packaging, eliminating poly bags from 95% of our products, and significantly reducing the use of materials made from petroleum sources. More recently, we have invested in a fully operational repair facility to ensure we can repair and up-cycle all of our products, including complicated latex gasket repair and seam tape replacement. We see this as a major milestone in our sustainability initiatives, as well as a commitment to our customers who support and believe in our vision.
We have also renewed our social commitment by establishing a Youth Scholarship Program allowing underprivileged youth to experience paddlesports. We then expanded our social leadership initiatives to become one of the first paddlesport brands to support programs like Project Canoe and Hudson River Riders to help bring diversity and inclusiveness into the outdoors.
Looking back at the past 25 years, our history of grassroots innovation and out-of-the-box thinking has contributed to our brand development. The transformation from a small, naive company to our current and future trajectory has led to the realization that it was time for our logo to catch up with the company we have become.
We want our community to believe in us as a modern innovator of water sports products that is equally appealing to all genders and all levels of enthusiasm. We want a logo that can stand alone and visually represent the river that flows through us to encourage us to do our best for our communities and our planet. We are extremely proud of the brand we have become and look forward to initiating even more change in our community in the years to come.