Trek Imagines E-Bike as Human Assistant in Zany Ad

Sometimes, an advertisement transcends superficial formulas and ascends to true greatness. This is one of those ads.

Two years ago, Trek tapped YouTube production company IFHT Films for new bike-related content. 

While IFHT has made several hilarious videos for the bike company, the latest ad for Trek’s line of e-bikes takes a truly imaginative approach. We don’t want to spoil it for you, so simply enjoy the video. By the time it’s over, you’ll probably never look at an e-bike the same way.

Or as “Ian,” the ad’s avatar of e-bikes, puts it: “I am one with the trail. I am one with my rider.”

Runtime: 2.5 minutes

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